Aimbridge Hospitality to Debut Two New Luxury Beachside Resorts at Frenchman’s Reef

St. Thomas, US Virgin Islands – Aimbridge Hospitality announces that it will open two new resorts at Frenchman’s Reef in St. Thomas, as part of an extensive $350 million rebuild project on the property. The two resorts, including The Westin Beach Resort & Spa at Frenchman’s Reef and The Seaborn at Frenchman’s Reef, Autograph Collectionare expected to open in the Fall of 2022.

Aimbridge Hospitality, a leading, global hospitality company, will manage the two properties under the leadership of Managing Director Kurt Wiksten, as part of a franchise agreement with Marriott International brands.

Located steps from the beautiful Morningstar Beach, and 15 minutes from Cyril E. King Airport, Frenchman’s Reef will serve as an exciting getaway destination in St. Thomas, offering two distinct, yet interconnected resort experiences. Both resorts will showcase cutting-edge design by architects Kollin Altomare and The Johnson Studio, offer breathtaking views of the Caribbean Sea and present a range of signature culinary concepts, vast array of watersport activities, island excursions and extensive conference facilities for groups and weddings.

Perched on an elevated peninsula, The Westin Beach Resort & Spa will offer 392 rooms, including 28 suites, with most accommodations offering sweeping ocean views. Amenities will include six restaurants and lounges inspired by the destination, three ocean view pools located on an expansive pool deck featuring a pool bar and cabanas, a Heavenly Spa by WestinR with 13 treatment rooms, a private dock to access a multitude of secluded islands, private adventure beach with abundant programming for all ages, retail shopping outlets and 72,000-square-feet of meeting and event space.

Set along a beautiful ¼ mile stretch of beach, The Seaborn will offer a more secluded stay experience with 94 guest rooms, including two suites. The resort will showcase an additional four destination-inspired open-air restaurants and lounges, an infinity-edge oceanfront pool with a swim-up bar, a health club, and 13,000-square-feet of meeting and event space.

The two landmark resorts will be connected by Frenchman’s Reef’s renowned beach, which will serve as an additional social and event space with year-round programming for all ages. Frenchman’s Reef will also provide guests at both resorts access to amenities including a private catamaran with a capacity of up to 75 persons for daytime snorkel trips and evening sunset sails.

“Frenchman’s Reef has served as a pivotal vacation and celebration setting for many years and we look forward to reaffirming its status as a premier luxury destination with two new exceptional resorts under our management,” said Rob Smith, Executive Vice President of Operations at Aimbridge Hospitality. “We are excited to welcome guests to new levels of wellness travel and unique experiences.”

“We are delighted to manage the transformation and evolution of Frenchman’s Reef into an exciting new destination in the heart of the USVI and bring two entirely new world-class resort experiences to travelers around the globe,” said Wiksten. “We are committed to ushering in a new era for this beloved property and look forward to opening our doors soon to a quintessential luxury St. Thomas experience.”

More information about The Westin Beach Resort & Spa at Frenchman’s Reef and The Seaborn at Frenchman’s Reef, Autograph Collection is forthcoming. To preview the experience ahead, please visit

Aimbridge Hospitality

Aimbridge Hospitality is a leading, global hospitality company offering best-in-class hotel management services across a broad spectrum of franchised branded full service, select service, luxury hotels, destination resorts, convention centers and lifestyle hotels. Aimbridge’s premium portfolio represents approximately 1,500 properties in 49 states and 20 countries, inclusive of pipeline. With the most robust brand diversity in the industry, Aimbridge and its affiliates represent 84 lodging brands, in addition to more than 82 independent boutique/lifestyle hotels in the portfolio. As the world’s largest third-party operator, Aimbridge is dedicated to its mission to leverage its scale to add value for owners and opportunities for associates better than any hospitality operator. Aligned with a concentrated focus, agility, and expertise for each vertical, Aimbridge drives market success for hotels and optimizes investment returns for owners. Aimbridge Hospitality’s global headquarters is based in Plano, Texas, with additional corporate offices in Atlanta, Calgary, Fargo, Puerto Rico, and Washington, DC Evolution Hospitality, Aimbridge’s Lifestyle Division, is based in San Clemente, Calif. Aimbridge’s International Division, interstate

Hotels & Resorts, has supporting offices across Europe in Amsterdam, Birmingham, Glasgow, and Moscow. The company’s division in Mexico, Prisma Hotel Group, has offices in Monterrey and Mexico City. For more information on Aimbridge Hospitality, please visit and connect with Aimbridge on LinkedIn.

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